- Case Study
Laser Clinics
SEO Growth Campaign
How Crawling Fox helped improve organic visibility, keyword rankings, and patient inquiries through strategic SEO, local search optimization, and authority-focused growth strategies.
+312%
Organic Traffic Growth+185%
Local Visibility Increase31.9K
Organic Keywords126K+
Backlinks Growth
- Case Study Overview
About Laser Clinics UK
Laser Clinics UK already had strong brand recognition, but organic search visibility and local treatment rankings required significant improvement to compete effectively within the highly competitive aesthetics industry.
The focus of this campaign was to increase keyword visibility, strengthen Google Maps performance, improve website authority, and generate more qualified patient inquiries through organic search.
Client
Laser Clinics UK
Industry
Aesthetic & Laser Treatments
Project Duration
6 Months
Location
United Kingdom
- THE CHALLENGE
Six pillars that
moved the needle.
.needle-heading{
font-family: "Playfair Display", Georgia, serif;
font-size: clamp(15px, 6vw, 90px);
line-height: 1;
font-weight: 700;
color: #111;
margin: 0;
}
.needle-heading span{
color: #e85a1f;
font-style: italic;
font-weight: 700;
display: inline-block;
margin-top: 10px;
}
@media (max-width:768px){
.needle-heading{
font-size: 42px;
}
}
moved the needle.
Low Visibility for Treatment Keywords
Many high-intent treatment keywords were not ranking strongly on Google, limiting organic discovery from potential patients.
Competitive Aesthetic Market
The laser and skincare industry in the UK is highly competitive, requiring aggressive SEO and authority-building strategies.
Weak Local Search Visibility
Google Business visibility and local treatment searches required optimization for stronger geographic targeting.
Limited Organic Lead Generation
Traffic growth existed, but conversion-focused SEO improvements were needed to improve inquiry generation.
- OUR SEO STRATEGY
A Data-Driven SEO Strategy Built For Long-Term Growth
Technical SEO Optimization
Improved speed, mobile experience, crawlability, schema, and indexing for a stronger foundation.
Keyword Research & Search Intent
Targeted high-converting keywords with strong commercial intent and local relevance.
Local SEO & Google Business Optimization
Optimized GBP, built local citations, location pages, and targeted geo-specific keywords.
Authority Building & Link Acquisition
Earned high-quality backlinks, mentions, citations and improved domain authority.
Content Optimization Strategy
Optimized service pages, FAQs, treatment content and blogs for visibility and engagement.
Performance Tracking & Continuous Improvement
Tracked rankings, traffic, conversions & user behavior for continuous data-driven improvements.
- Weak keyword visibility
- Limited organic traffic
- Lower local rankings
- Inconsistent inquiries
- Low domain authority
- Strong keyword rankings
- High organic traffic
- Top local visibility
- Consistent inquiries
- Improved domain authority
| # | Keyword | Before | After |
|---|---|---|---|
| 1 | Laser Hair Removal | Page 4 | Top 1 |
| 2 | Laser Hair Removal London | Page 3 | Top 1 |
| 3 | Skin Clinics Near Me | Page 5 | Top 2 |
| 4 | Skin Treatments London | Page 4 | Top 2 |
| 5 | Acne Treatment London | Page 5 | Top 3 |
Crawling Fox trusted by
Over 200+ client all over the world
Project Done
Positive Rating
Years Of Experience
- Case Study
Driving Growth for CrawlingFox
Organic Growth
Search Engine Optimization
Organic Growth
Search Engine Optimization
Remove or Suppress Negative Content
Lead Generation
Organic Growth
Search Engine Optimization
Organic Growth
Search Engine Optimization
Google Ads
Google Ads
- Testimonials
What customers feedback about us
Irena
The team was incredibly professional and exceeded our expectations every step of the way.
Pankaj
The results they delivered were not only on time but had a tangible, positive effect on our business.
Daniel
We appreciated the fast communication and their dedication to addressing our needs promptly.
- Testimonials
What customers feedback about us
The results they delivered were not only on time but had a tangible, positive effect on our business.
Pankaj
We appreciated the fast communication and their dedication to addressing our needs promptly.
Daniel
- FAQ's
The team was incredibly professional and exceeded our expectations every step of the way.
Irena